Mobile 2D codes gathering pace (outside of Asia)

FINALLY !!! As somebody that has been experimenting with this technology for over 2 years now I am quite exited to see that the adoption of this technology is gathering some steem. While it has bee widely adopted in Asia for some years now, it has taken some time to get a foothold in the rest of the world this seems to be changing now. At least in Europe as I can see for myself at the moment. In my opinion with Nokia finally getting serious and throwing its (considerable) weight behind this technology ( and some other industry heavyweights joining forces in the Mobile Codes Consortium.� This will hopefully produce one key outcome, the stadardisation of the label technology, which up to now has been one of the stumbling blocks that has kept people such as myself from adopting these codes in real-world projects. Along with the adoption by some major companies in their advertising this should produce the momentum that was needed to push mobile 2D codes into some broad adoption.

Of course there is similar technology available for the applications that require this link between the physical world (presence) and the mobile internet. One example is RFID together with Near Field Communications (NFC). However apart from the additional expense for RFID labels, no other technology has anywhere close the number of handsets that are capable of using this technology without some add-on to the mobile phone. Currently there are only very few handsets that will support this technology. Possible use in m-Payment projects might speed up the process of handset manufacturers including this in their handsets, but that will be some way off. 2D codes are here and now.


Looks like I will dig out some of the pilot projects out of my (virtual) drawers and see if we can get some interest in them. The project that will most likely be the first is a m-Learning implementation using 2D codes together with the Moodle Learning Managment System which is our preferred LMS.

Let’s see if Australia is also ready to move on this technology ….

Using Nokia Mobile Webserver in an educational environment.

The ability to host your own content from your mobile phone opens some interesting possibilities to engage students and will allow the integration of user generated content in the education process. David Johnson from the University of Reading is working on serving portfolio data from your mobile.

Some of the current limitation of this approach:

-cost of the bandwidth

The ability to proxy the users content on the Mobile Web server Gateway as well as the ability to integrate content outside of the mobile phone seem to be the main points that will have to be improved for this to become a more mainstream technology. Another area of concern (or another potential use of this technology – depending on your viewpoint) is the backup of data from the mobile phone. The ability to proxy the content on the Gateway could also be used as a backup of the content that is hosted within the MWS on the mobile phone.

Some of this work is already on the way. David Johnson (see above) is currently working on some Webservice API for MWS that should allow the use of MWS served content in mashups with other content sources.

Zero dollar minimum spend post-paid phone plans in Australia

Since I had to do some research on this topic recently, here are the results that I have found. These plans are interesting for people that do not call out a lot, but rather use the phone to be accessible.

GoMobile – Pay as you go plans

Southern Cross Telecom – Pay as you go plans

AAPT – GO15 plan (**needs to be bundled with Landline phone)

** – some conditions apply to qualify for $0 minimum spend)

Please drop me a comment if you are aware of others or I have missed something (which I am sure will be the case).